Malu — Mediterranean Beach Bar Branding

Malu is a beachfront bar identity created for a hospitality venue located on Kourouta Beach, Greece. The visual system draws from the rhythm of coastal life — open, familiar and naturally social — avoiding decorative beach clichés in favor of atmosphere, movement and clarity. Built through an abstract palm symbol, refined typography and a warm Mediterranean palette, the identity extends across signage, print and brand applications as a cohesive system.

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